Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.
Since the start of the coronavirus pandemic, a seeming contradiction has developed in the world of mixed martial arts. On the one hand, the Ultimate Fighting Championship’s pay-per-views are doing all-time record business. The company’s top drawing cards have retained or increased their appeal while business for mid- to low-level stars has gone up significantly. Quick sellouts are the norm, and the UFC is bringing in the most money it ever has for parent company Endeavor.