UFC recently partnered with to serve as the charitable beneficiary of its "UF – SEA” t-shirt campaign, which launched in conjunction with July’s UFC FIGHT ISLAND series of events in Abu Dhabi.
In response to a segment featured on HBO’s “Last Week Tonight with John Oliver,” UFC President Dana White developed a series of “UF – SEA” t-shirts and made them available for sale on UFCStore.com, with 100% of profits from sales benefitting The Bob Woodruff Foundation on behalf of Oliver. White also launched the campaign with a lighthearted video in response to Oliver.