Do you want to be a f@$#%*^%#$%^$ing mixed martial arts promotion? With Pride and Strikeforce gone off to the MMA promotional afterlife, the UFC has been the clear cut number one MMA promotion for at least the last 10 years. The UFC is Starbucks. The UFC is Kleenex.
Drink the UFC. Sneeze into the UFC.
While bowing to the UFC brand there have been some controversies along the trail of cooperate bodies Zuffa has left in their wake. If only there was a video that covered all of the UFC's biggest business controversies of the last 10 years or so?