If the trends in the pay-per-view market over recent years remain true on Saturday night, the Conor McGregor vs. Floyd Mayweather cash-grab will make any bank heist in history look like child's play.
Yes, there is a fight, a first-time-in-history battle between the two biggest box office stars in two different American combat sports. But from the start, the fight itself has always been secondary to the revenue question, and the fight's allure is more intrigue of the unknown as opposed to proving superiority like a traditional major sports event.
It would not be an unreasonable prediction to say that this fight in one night could generate $700 million worldwide, or more money than the UFC grossed in its entire banner year of 2016.