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Survey on UFC's Reebok sponsor deal: What fighters really think

Bloody Elbow's Iain Kidd conducted a fighter survey about the Reebok Deal and how it will affect them financially.

When the details of the Reebok deal were first released, a lot of fighters made their feelings on the deal heard in 140 characters or less. Within 24 hours, the majority had gone silent. Tweets were deleted, comments were softened and all in all Zuffa managed to keep the lid on the outcry, at least publicly.

For fans, this ambiguity made it really difficult to know what fighters really thought about the deal, and what kind of effect it would have on them financially.