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Stock Report: UFC 257

The spotlight feels just a little brighter when it’s a Conor McGregor fight night. All the normal drama of winning and losing is amplified by the mainstream media attention, the betting bonanza and the millions of additional eyes. UFC 257 featured the hotly anticipated return of the sport’s most transcendent star and strongest pay-per-view draw, and the promotion loaded the card with a combination of high excitement and high stakes, including the Octagon debut of a man once synonymous with the Ultimate Fighting Championship’s main competitor. As always, some fighters elevated their stock on Saturday while others saw it plummet—including, incidentally, the man responsible for the magnitude of the occasion.