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Stand and Deliver: UFC on ESPN 30

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In some ways, a win is a win and a loss is a loss. But while it is true that every fight matters, some feel as though they matter more, for a variety of reasons. Sometimes, the elevated stakes are easy to define. Picture the fighter on a losing streak who knows he or she is likely fighting for their job; or conversely, any matchup on Dana White's Contender Series, where two hopefuls know that the brass ring is within their reach if they can win impressively. At other times, a fight feels especially important for reasons that are harder to quantify, but no less real.