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Stand and Deliver: UFC Fight Night 197

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Every fight matters, but some matter just a little more.

In some ways, a win is a win and a loss is a loss. But while it is true that every fight matters, some feel more important, for any number of reasons. In some cases, the elevated stakes are easy to define. Picture the fighter on a losing streak who knows he or she is likely fighting for their job; or conversely, any matchup on Dana White's Contender Series, where two hopefuls know that the brass ring is within their reach if they can win impressively.