DAZN, the boxing-centric streaming service that has been throwing insane amounts of money at fighters, including a record $365 million for Canelo Alvarez’s fights, increased its monthly cost from $9.99 to $19.99 this week, while introducing a new yearly rate of $99.99. The move was an apparent response to ESPN+ acquiring all the UFC’s PPV events, and an effort to coax people into paying for the year rather than signing up for the month with the biggest fight, then abandoning the service until the next huge matchup.
Of the “networks” DAZN is a huge player, maybe the biggest player, in boxing at the moment.