Reigning UFC bantamweight champion, Sean O’Malley discusses pay-per-view numbers for his recent title defence against Marlon Vera.
Ever since his sensational knockout win on the Contender Series, the UFC saw something in Sean O’Malley. While many potential stars ultimately fall short, O’Malley has built himself into an elite fighter and has managed to build a solid fanbase thanks to his personal efforts, and of course the UFC.
However, Instagram followers and likes are all well and good, but if you’re a champion the UFC are more concerned about how many PPVs you can sell.