Sean O’Malley is a fighter first, but he’s learning quickly how to be an entrepreneur.
The 25-year-old bantamweight sensation, who joined the UFC after an appearance on Dana White’s Contender series, has quickly become one of the most talked about fighters on the entire roster.
His popularity has helped him build a massive fan base on Twitch as well as Instagram, where he currently boasts over 1.1 million followers. O’Malley has also inked lucrative endorsement deals outside the UFC.
But after discovering that he wasn’t earning much from the UFC’s official apparel partners at Reebok, O’Malley decided to strike out on his own.