Bellator is now in the kickboxing business and president Scott Coker and Spike TV senior vice president of sports, Jon Slusser, are confident that under the Viacom/Spike/Bellator umbrella, they will be able to make the sport thrive in the U.S. where it hasn't truly caught on with the American television audience.
HOUSTON--The writing has been on the wall for quite some time that Scott Coker was seeking to put together a kickboxing promotion for Spike TV -- even when GLORY was still a part of the channel -- and late last week Bellator Kickboxing became official.
Bellator president Scott Coker announced the first show will take place on Sat.