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Schaub: Logan Paul vs. KSI ‘shows how poorly of a job’ the UFC does with promoting fights

Over the weekend, the UFC held a Fight Night event in Lincoln, Nebraska, headlined by top lightweights Justin Gaethje and James Vick. Earlier that Saturday, the celebrity boxing match between popular YouTube personalities Logan Paul and KSI took place in Manchester, England, with the fight ending in a majority draw.

The post-fight numbers showed that the match between Paul and KSI had more than 770,000 PPV purchases on Youtube. UFC Fight Night 135, on the other hand, raked in an average of 596,000 viewers, one of the lowest Saturday night UFC totals in FS1 history.