While the big news of Friday concerning Ronda Rousey was related to the announcement that she will fight the undefeated Holly Holm at UFC 195 on Jan. 2, something the reigning UFC Women’s Bantamweight Champion did away from the world of MMA signifies she is serious about expanding her already formidable and recognizable brand.
Rousey earlier this month filed paperwork to trademark “Do Nothing B—-,” a catchphrase that became popularized after she used it ahead of her dominant victory over Bethe Correia at UFC 190 earlier this month. She reportedly also will trademark “DNB,” a shortened version of the phrase.