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Rivalries: Paulo Costa

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Former Ultimate Fighting Championship featherweight king Alexander Volkanovski firmly asserted that Paulo Costa was operating at the height of his prowess at UFC 298 against Robert Whittaker. Although he lost the fight, Costa put on a vintage showcase of pure brawn and hard-nosed battle style. The Brazilian’s impressive run in the Las Vegas-based promotion between 2017 and 2019, along with his penchant for levity and comedic flair, have shaped him into an absolute fan favorite and netted him a shot at the 185-pound title at UFC 253.