Ultimate Fighting Championship parent company Zuffa LLC is in “advanced talks” to sell the UFC, according to a report from ESPN.com.
ESPN reports that at least four companies have submitted bids to purchase the Las Vegas-based organization, and that the UFC’s final valuation could land between $3.5 and $4 billion.
The bidders reportedly on the short list of potential purchasers are: Blackstone Group, an American corporation based in New York City; China Media Capital, a state-backed venture capital firm based in Beijing; WME/IMG, a management company which represents numerous athletes, including former UFC champion Ronda Rousey; and Dalian Wanda Group, a Chinese conglomerate which last year purchased Hollywood’s Legendary Entertainment for a rumored $3.