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Report: UFC sold for $4 billion, annoucement expected Monday

Early Monday morning, the UFC is expected to announce its sale to WME-IMG and MSD capital for a price tag of $4 billion.

Late Sunday evening, Chris Maathuis of Las Vegas CBS affiliate KLAS-TV reported the paperwork for the sale was signed on Saturday and that UFC President Dana White would be staying on as president. The deal is backed by the private equity firms Silver Lake, Kohlberg Kravis Roberts, and the investment firm of Michael S. Dell.

Rumors of a sale began strongly in May when reports of a deal being in the late stages began to circulate.