According to ESPN.com, the owners of the Ultimate Fighting Championship are in advanced talks with four bidders to sell the world’s premiere mixed martial arts promotion.
Dalian Wanda Group, the rumored early front runners to win the bidding war, WME/IMG, China Media Capital and The Blackstone Group are the four groups looking to acquire the UFC at a valuation between $3.5 to $4 billion.
UFC vice president of public relations Dave Sholler refused to confirm or deny the company’s private business.
“As a private company, we don’t discuss speculation or rumors related to our business,” Sholler told ESPN.