The UFC recently crowned their first Chinese UFC champion in Weili Zhang, and the promotion is looking to immediately cash in on the historic moment for the country.
According to the New York Post, the UFC is looking to capitalize on Zhang’s accomplishment and double their current broadcast fees in China. The report notes that the company signed a five-year, $50 million deal in 2016, and they’re now looking for a new one in the range of “$100 million or $20 million a year.”
The original agreement has yet to expire, but the report states that the UFC is already negotiating with their current partner in PPTV Sports, as well as other tech giants with streaming services in Alibaba and Tencent.