Rumors have been swirling about a potential UFC sale for a while now. For at least as long as the UFC's partnership with Reebok has been in the works, there have been whispers that the UFC was looking to spruce up their presentation with an eye toward eventually selling it off. Back in March, former Bloody Elbow writer (and current Bleacher Report Senior Combat Sports Writer) Jonathan Snowden tweeted out that the UFC may be shopping the promotion to China Media Capital:
Strong rumors that #UFC in talks with China Media Capital to sell the promotion.