UFC 274 proved to be a considerable success for the promotion.
Sports Business Journal reports that last Saturday’s event pulled in over 400,000 domestic buys on ESPN+. Perhaps a bit surprisingly, that number stands as the UFC’s biggest one thus far in 2022.
No buyrates were reported for any of the promotion’s previous four pay-per-views, which were headlined (in chronological order) by Francis Ngannou vs. Ciryl Gane, Israel Adesanya vs. Robert Whittaker 2, Jorge Masvidal vs. Colby Covington, and Alexander Volkanovski vs. Chan Sung Jung. This year has seen UFC pay-per-views increase to $74.