The UFC has a huge year-end pay-per-view right around the corner with Jon Jones vs. Alexander Gustafsson 2 topping next Saturday’s UFC 232 card, but earlier this month the promotion held UFC 231 in Toronto, Ontario, Canada. The December 8th show sold out Scotiabank Arena and produced a $2.4 million gate, but how did it fare in terms of PPV buys?
According to industry insider Dave Meltzer, UFC 231’s early track is somewhere in the range of 240,000-300,000 buys. The main event was a featherweight title bout between Max Holloway and Brian Ortega, with Holloway defending his belt successfully by fourth-round TKO.