The ESPN+ streaming service has consistently raised prices over the summer, but this latest increase is the biggest one yet.
Bloomberg Magazine reports that starting in August, ESPN+ will cost subscribers $9.99/month or the cheaper option of $99.99 for a one-year commitment. At the moment, monthly subs are $6.99/month or $69.99/year, so the increase on either side is a whopping 43%.
More details on this decision:
Disney is taking a risk with the timing of its price hike as the highest US inflation in four decades is already squeezing household budgets, souring people’s view of the economy and forcing some to scale back entertainment and other discretionary spending.