Neither Deontay Wilder (40-0-1, 39 KOs) nor Tyson Fury (27-0-1, 19 KOs) had ever headlined a US pay-per-view event prior to last weekend’s thrilling WBC heavyweight title clash, so it was a real question mark as to how well their fight would fare in terms of buys.
Heading into December 1st, the “break even” point for the PPV to be considered profitable was 250,000 domestic buys. According to Ring Magazine’s Mike Coppinger, early returns are promising.
Sources: It’s early, but #WilderFury is tracking at over 300,000 pay-per-view buys. The break-even point was 250,000, I’m told, so a big win for Showtime and PBC
— Mike Coppinger (@MikeCoppinger) December 5, 2018
320,000 buys would not include digital sales or the purchases on BT Sport Box Office in the United Kingdom, so it’s specifically Showtime PPVs ordered through traditional cable and satellite providers.