Early reports on Miguel Cotto vs. Canelo Alvarez suggest it could reach 1 million buys, solidifying Canelo as boxing's star of the present and the future.
Miguel Cotto and Canelo Alvarez represented the biggest fight boxing could make without involving Mayweather or Pacquiao, and the big question was how well this fight would sell, especially just months after Mayweather/Pacquiao destroyed every PPV record known to man. If the early indications are anything to go by, it sold pretty damn well, and is on track to rake in at least 900,000 buys, as ESPN's Dan Rafael tweeted:
No #CottoCanelo PPV figs yet.