At this point in the Reebok-UFC partnership, you’d be hard-pressed to convince us that the former *isn’t* trying to intentionally tank the deal through sheer incompetence, ala Springtime for Hitler. You could probably go so far as to say that the company never really wanted to partner with the UFC in the first place, but were simply called a dummy by Dana White so often and so vociferously that they were eventually forced to cave in.
In either case, it would be hard to remember a sports organization-apparel partnership in recent memory that so negatively affected both parties involved.