Reebok probably wishes it could have a do-over after the unveiling of its UFC Ireland T-shirt sparked nearly universal backlash.
The “Ireland Map Tee” was unveiled ahead of the UFC’s Fight Night show at the 3Arena in Dublin on Saturday. However, only the Republic of Ireland was featured on the shirt, as Reebok neglected to include Northern Ireland. The shirt was accompanied by the following caption: “Show your territorial allegiance with this UFC Ireland map tee. You know in your soul the best fighters come out of Ireland, and you’re not afraid to scream your pride in the gym or at the Octagon.