Sole Fury is the name. Reebok is the brand.
The company has partnered with ever excentric UFC fighter Conor McGregor. On November 8, Reebok released a daring new performance-driven silhouette sneaker that seamlessly unites a fashion-forward aesthetic with street-level clout.
The all-new campaign is called #SplitFrom.
The unique design is centered around a modernized revival of “Split Cushioning Technology,” an early 1990’s footwear innovation pioneered by Reebok that radically broke away from conventional practice by entirely removing a section of a sneaker’s midsole. In addition to giving the shoes an ultra-futuristic look, the technology reduced weight and added flexibility, improving performance.