When it’s all said and done, UFC 261 will likely go down as one of the biggest cards of the year for the promotion.
On top of reportedly doing 700,000-plus buys on pay-per-view, the UFC 261 prelims also delivered as the No. 1-rated program across all of cable this past Saturday night.
According to the Nielsen Ratings System, the UFC 261 prelims, which aired on ESPN starting at 8 p.m. ET ended up with 951,000 viewers on average with a .36 rating in the coveted 18-49 year old demographic, which was tops for all programming on Saturday.