Just a shade over two years ago, UFC president Dana White proudly declared that everyone was happy with the new Reebok uniforms as part of the six-year, $70 million sponsorship deal. Two months prior, White also defended the decidedly underwhelming tenure-based sponsorship by saying, "I just don't know how the deal could be any better. Could there be a lot more money? Of course there could. Everybody wants more money. That's never gonna change no matter what. If this deal with Reebok was $200 million it wouldn't enough money."
While it’s not to say fighter reaction has been 100% negative, the Reebok deal was certainly a problem for the likes of Ben Henderson, Ryan Bader, and most recently Gegard Mousasi, all of whom have since signed with Bellator MMA after their UFC contracts expired.