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Proper No. 12 Whiskey severes ties with UFC star Conor McGregor, ceases marketing association

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC star, Conor McGregor — who sold his stake in the brand in 2021, ceasing their association with the fighter who promoted the brand through his likeness and name.

Last week, McGregor was found civilly liable of assaulting Nikita Hand in the High Court, following an alleged incident of rape at the Beacon Hotel in December 2018, where he was ordered by a jury of twelve to also pay damages close to the amount of €250,000.