Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.
Proximo Spirits, which owns the whiskey brand, announced that it will no longer use McGregor’s name or likeness in association with the drink. The decision comes after McGregor was found liable for sexual assault during a civil lawsuit in Dublin High Court last week. The UFC star was ordered to pay more than $250,000 in damages to the victim, Nikita Hand.
“Since 2021, Proximo Spirits has been the 100pc owner of Proper No.