The ALL IN Challenge has raised just under $20 million dollars in the fight against food insecurity, and the celebrity-driven effort has two new boosters—Dana White and Halle Berry. 100% of the money raised will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.
The fundraiser offers both auctions and sweepstakes, with the prizes ranging from a hangout with the cast of Friends, to a game of golf at Pebble Beach with Bill Murray and Justin Timberlake. When the UFC decided to participate, Dana White wanted to design “the biggest, baddest UFC fan experience package that we have ever done.