The UFC may be on the verge of a significant shift in its broadcasting strategy, with Dana White, the promotion’s president, hinting at the possibility of moving away from the pay-per-view model. Speaking during the post-fight press conference for UFC 314 in Miami, White addressed the upcoming expiration of the exclusive negotiating window with ESPN, which ends on April 15.
UFC Open to Ditching Pay-Per-View Model, Says Dana White
This marks the first step in exploring new broadcast partnerships as the UFC’s current deal with ESPN approaches its conclusion at the end of 2025.