SBG Ireland head coach and owner, John Kavanagh, announces partnership with Reebok.
The UFC's sponsor deal with Reebok went into effect earlier this year (July 1st, to be exact), and has been met with ambivalent feelings across the board, although, to be fair, there is significantly more negative reaction than positive. The tenure plan guarantees fighters sponsor payouts on a tiered system that goes by how many fights the athlete has with the promotion. While this might be okay for fighters just starting out with the promotion, it's taking quite a bite out of the earning potential of the more prominent stars, as the rules of the deal are quite constrictive regarding the visibility of other sponsors.