The Professional Fighters League has secured an additional $28 million in funding, the company announced Wednesday.
The Series B investment features a number of celebrity backers, including comedian Kevin Hart, TV producer Mark Burnett, famed motivational speaker Tony Robbins, and Washington Capitals owner Ted Leonsis.
The PFL, which airs on NBC Sports Network, is currently in the middle of it’s first full season. The PFL uses a standings system similar to major pro team sports, in which winners get points for victories, weighted towards fighters who win via finish. That’s made the PFL an early artistic success among critics after the first several shows proved to be exciting events.