Modelo isn’t the only beer in MMA.
On Monday the Professional Fighters League (PFL) announced that it had signed a multi-year global rights deal with Anheuser-Busch InBev (ABI). While no financial details were disclosed, the deal gives ABI malt-beverage category exclusivity within the league. This also applies to its media rights holders, camera-visible branding, intellectual property rights for advertising, and pass-through rights for retail and on-premise campaigns. The PFL will also produce exclusive digital content for ABI under the terms of the deal. Although the specifics of what that entails remain unclear.
The main focus of the sponsorship will center around Estrella Jalisco being “The Official Beer of the PFL”.