The PFL is expected to make over $100 million in revenue this year, a significant increase largely due to a 75% rise in sponsorship money. In a recent interview, PFL’s founder, Donn Davis, emphasized that this growth comes as they begin competing more directly with the UFC.
PFL and Growth
PFL has backing from Saudi Arabia’s Public Investment Fund, which is valued at around $1 billion. The organization is working to capture more market share from the UFC by signing high-profile fighters like Ngannou and Jake Paul, acquiring Bellator, and creating events across different countries.