Dana White is a guy who can spend an entire year's worth of cash that one of his lower level fighters, who is destroying his body at a shot for glory, on dumping snow in his Las Vegas driveway for fun. Let's call a spade a spade, Dana White is a couple of frustrated comments away from saying he and his millionaire buddies are being persecuted like the Jews in WW2 because frankly, he's completely out of his mind, and it gets worse ever day.
Take, for example, the Reebok deal. Even with a base pay structure raised by a couple grand, the fact that your fighters that are fighting in front of millions on TV are making as much as a public school teacher, that's a problem.