After a record year for revenue in 2016 the UFC is off to a slow start this year. First a scheduled event in Anaheim was canceled followed by what appears to be lackluster sales for their first two pay-per-view events. Normally, this could easily be written off as the usual slow period the sport always experiences. But with the UFC’s new owners apparent high expectations for earnings, and with pay-per-view events historically being responsible for a large share of the promotion’s revenue, it's not hard to imagine that WME-IMG has some questions. Namely when will Conor McGregor fight again and how much will it cost them when he does?
Pay the man: Making the case for giving Conor McGregor equity in the UFC
