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Opinion: The UFC’s Bold Bet on its Fans

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

I’ve written a few articles on the Ultimate Fighting Championship’s increasingly weak cards. It’s a relevant macro trend for the sport’s biggest promotion and far more important than any one fighter. Judging by the comments, most readers agree and lament how 40-plus UFC events a year make for thin cards that pale in comparison to those that once were. Occasionally, there are fans who get angry, call me a “hater,” or otherwise feel duty-bound to defend the increasingly poor product they’re expected to consume.