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The talk of a potential Ultimate Fighting Championship sale, or partial sale, is understandably the hot news topic of the week, just days ahead of an outstanding UFC 198 card that could draw in excess of 40,000 fans in Curitiba, Brazil. Selling another fraction of the UFC, especially to a company like China Media Capital, could finally pave the way for the mainland Chinese conquest Zuffa has dreamed about for years, ever since it sold a 10-percent of the company to Flash Entertainment in 2010.