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Before Conor McGregor held the power, Frank Shamrock exercised his.
Coming off the Ultimate Fighting Championship’s best year ever in terms of title fights and revenue, combatants are pushing back on the top promoter in a way that will stay in the headlines throughout 2016 and beyond. The year has notably started with UFC’s marketing department taking McGregor’s boisterous public advice -- read: criticism -- and applying it to the new redesigned UFC 196 poster.