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There’s a common phenomenon that coincides with every Conor McGregor fight: Friends and family members who otherwise don’t care about MMA whatsoever suddenly ask me questions about “the fights this weekend.” The questions generally boil down to “Who is McGregor’s opponent?” and “Is McGregor going to win?” It’s a testament to how broad the Irishman’s reach has become.
At this point it’s hard to deny that everything feels bigger with McGregor.