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Opinion: A Seller’s Market

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

The rumor mill is churning again about Ultimate Fighting Championship parent company Zuffa putting the UFC up for sale. It seems to happen every so often, only to be shot down by Dana White. However, this time it appears that the discussion should be taken more seriously.

But what makes this rumor closer to reality than any of the other ones?