Let’s go back in time a little bit to the spring of 2022: Amazon Prime Video, one of the world’s power players in streaming media, secured exclusive rights to the NFL‘s Thursday Night Football package a year earlier. This was quite the big splash in a changing media landscape.
Previously, Amazon Prime Video simulcast games on the Thursday night package when the games were aired on linear television over FOX Sports and NFL Network. The exclusive relationship with Amazon carries a hefty price tag: $1 billion (USD) annually over an 11-year window.