Dear Dana White,
You are one of the worst people in all of sports, and that's saying a lot while Roger Goodell walks the earth, but still, you know what to do. You know that this is the fight to make in your heavyweight division. Sure, it may not be good for business if Fedor walks solemnly into your organization and takes out your current, awesome heavyweight champ, but your division is shallow, and lacks storylines. This would grip headlines, be the fight to watch in your division, and would be a zillion times more interesting than anything you'll put together.