The UFC's deal with Reebok has been a wait and see experience for many fighters. The promise of more money for less hustle has been at odds with the killing of a competitive market for ad space that saw especially notable fighters pull in a lot of deals for their banners and shorts. Some voices, like Brendan Schaub and James Krause came out of the woodwork early to say that they were already having sponsors cancel deals and were already losing money. Others, like Michael Bisping and Demian Maia have welcomed the deal as an end to working with shady companies who are reluctant to honor contracts.
Official Reebok sponsorship numbers lower than initial estimates
