UFC, the world’s premier mixed martial arts (MMA) organization, and WOLFpak, the premier athletic bag and backpack brand, today announced a new multiyear marketing partnership that will showcase WOLFpak within a selection of UFC’s biggest events and other high-profile assets.
Founded in 2020 by Michael Henderson, WOLFpak’s mission is clear: to create backpacks that deliver superior functionality for athletes and individuals alike, while building a brand centered around those who have faced and overcome personal challenges.
“We’re thrilled to welcome WOLFpak as the first partner in this new category,” said Robby Miller, Vice President, UFC Global Partnerships.