Ultimate Fighting Championship (UFC) heavyweight Brendan Schaub, along with a few other mixed martial arts (MMA) fighters, was less-than-thrilled to learn he was going to have to give up his sponsors in order to join the Reebok family in July.
A move that will cost "Big Brown" $100,000 in additional revenue.
That's according to comments Schaub made last December, who insisted that six of his existing sponsors -- barred from advertising on fight week under the new regime -- had already jumped ship, hitting The Ultimate Fighter (TUF) 10 runner-up square in the wallet.